Think of people you know in their sixties and seventies. Now consider how that age group is portrayed in popular culture and advertising. 

New research from the AARP finds that images of "seniors” do not reflect the reality of how older generations work and play today.  

 “Marketers reflect the culture and the conversation in our country,” said AARP’s Martha Boudreau in a recent New York Times article. “Stereotypes about the 55-plus demographic are really limiting people’s sense of what they can do with this half of their lives.”

Ageist marketing is just one element holding us back from confronting and challenging assumptions about aging, says Rabbi Laura Geller, co-author of Getting Good at Getting Older, which was just named a finalist for the National Jewish Book Awards. 

Geller wrote the book with her husband, Richard Siegel, who was a creator of the groundbreaking The Jewish Catalog. This new Jewish resource for a new age gives the “young older” an opportunity to discover in Jewish tradition and culture the tools to bring meaning and purpose to this new stage of life. It offers ways to transform the paradigm of aging from one of decline to one of opportunity.  And it will empower people of all backgrounds to change their lives as they change the world.

"A bedside companion, a portable best friend, and a baedeker of essential resources for anyone smart enough to age mindfully rather than just let it happen to them." 

           -Letty Cottin Pogrebin, founding editor of Ms. magazine and author of Getting Over Getting Older

 

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