Contemporary Jewish Life
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Think of people you know in their sixties and seventies. Now consider how that age group is portrayed in popular culture and advertising.
New research from the AARP finds that images of "seniors” do not reflect the reality of how older generations work and play today.
“Marketers reflect the culture and the conversation in our country,” said AARP’s Martha Boudreau in a recent New York Times article. “Stereotypes about the 55-plus demographic are really limiting people’s sense of what they can do with this half of their lives.”
Ageist marketing is just one e
